Bollywood actress Vidya Balan to host radio show

Thursday 28 February, 2019


Indian network Big FM has announced a new show based on its new positioning - 'Dhun Badal Ke Toh Dekho’, with famous Bollywood actress Vidya Balan

The programme aims to give impetus to positive conversations on relevant social topics and will be launched in the third week of March.

It will air across the network’s Hindi speaking markets and in Hyderabad, every weekday evening from 7pm to 9pm, with repeats on Saturday and Sunday.

It will bring encourage listeners to open-up and participate in positive conversations about social challenges and issues. The show will begin with a thought-provoking monologue by Vidya, followed by views of experts, thought-leaders and celebrities.

Topics covered over various shows will include mental health, new age parenting, adoption, body shaming and child abuse.

Talking about the upcoming show, Abraham Thomas, CEO, BIG FM said: "In these demanding times, people are expecting more and more from media brands such as ours. There is an expectation to bring purpose in to brands. In keeping with this expectation, we are moving from 'mere entertainment to entertainment with a purpose.' Our purpose is to influence people's thinking."

Sunil Kumaran, Country Head, Thwink BIG, BIG FM said: "We want to urge people to look at life from various perspectives and not be rigid in their approach. The show will stimulate conversations."

Vidya Balan said: "After having played an RJ on screen twice before , I am really looking forward to being a radio jockey in real life and directly connecting with people through this medium. The show's concept is bound to create positive conversations around current social developments and changes."

Country India
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