BroadcastAsia is back for another edition to be held from June 2 to 5 in Singapore this year.
The conference provides a platform for exhibitors and participants to discuss top trends and showcase cutting-edge technologies set to transform the pro-audio, film and TV industries.
With the ever increasing demand for content anytime, anywhere, the spotlight this year is on the explosive growth of Over-the-Top (OTT) content.
BroadcastAsia2015 speaker, Peter Bithos, CEO, HOOQ, shared his perspective on the OTT video industry in Asia and also discussed the challenges of introducing HOOQ’s service to Asia.
HOOQ is Asia’s first premium video-on-demand service. It was launched two months ago in the Philippines and has just entered the Thailand market.
A start-up joint venture between SingTel, Sony Pictures Television and Warner Bros. Entertainment, its service allows customers to enjoy unlimited online streaming access to over 10,000 movies and television programs, via multiple devices including PCs, smartphones and tablets.
The gap in infrastructure development across markets in Asia is also an issue. In India and the Philippines, broadband speeds are currently less than half the global average and the average webpage in Thailand takes about 17.4 seconds to load, which makes seamless streaming tricky.
“HOOQ’s raison d’etre is to change the way people across Asia view entertainment,” said Bithos. “We are focused on enhancing consumers’ digital lives as their partner for in-home and on-the-go entertainment.”
HOOQ is working within the limits of developing infrastructure to ensure quality content is delivered anytime, anywhere to consumers. Through offering the right combination of price point, depth and breadth of content, convenience and ease of access, it intends to convert digital pirates into paying consumers.
“As an agile business, we are able to move fast and seize opportunities to deliver HOOQ to more consumers and adapt to their changing needs”, said Bithos. “We are committed to bringing the best of global and local video content at an unbeatable value to our consumers in Asia.”
For more insights on how OTT is redefining the telecommunications and broadcast industry, join Peter Bithos, CEO, HOOQ, at BroadcastAsia2015 this June.