Erin Hwang, general manager of Star Media Radio Group has been elected the new president of Commercial Radio Malaysia (CRM).
She has been in the marketing and communications industry for over 18 years and is responsible for strategising and monetising all the platforms under SMRG, including radio, digital, online content and video. She also oversees the strategising and monetising of the digital content platforms for both 988 and Suria FM, and is responsible for the team that works on programmatic buying.
CRM was established in 1998 and is the representative body of Malaysian commercial radio operators. Its mission is to serve, promote and anticipate the collective interests of commercial radio operators in Malaysia, to develop and help maintain the highest standards of professional practice in the radio business.
Ozarizan Mohd Nor, the general manager of Husa Networks (Manis FM) has been elected the vice-president at the association's recent Annual General Meeting (AGM).
“We will focus on making our current 'Embrace and Engage' strategy more effective and dynamic,” said Hwang.
She was referring to the industry transformation initiative launched by CRM last year to establish a singular currency for streaming audio, which measures streaming music, online radio and podcasts.
Through this Digital Audio Movement (DAM), CRM has united a majority of the players in Malaysia's commercial radio industry, in hopes that radio will be able to trade and compete directly with digital budgets.
Besides enhancing the creation of localised content and advocating social awareness, CRM is also striving to play a more significant role in promoting local products and services.
CRM plans to hold a B2B conference and Planet Radio as part of its engagement initiatives in 2018.
Based on the Radio Audience Measurement (RAM) survey carried out in 2017, radio listenership in Peninsular Malaysia amounts to 20 million people aged 10 years and above, whereas the average time spent listening to the radio was at an average of 14 hours 30 minutes per week.
Other CRM office bearers are Kartini Kamalul Ariffin of IM4U FM as Secretary and Bala Murali Subramaney of Capital FM as Treasurer.