You couldn't miss the Reelworld bus parked outside Radio Days Europe.
It was a striking promotion for the jingles and imaging production company, sitting outside the RDE17 venue in Amsterdam.
Inside the bus, existing and potential customers were treated to samples of jingles, imaging and fusion production produced for a range of stations by Reelworld.
The company is now supplying content to stations all around the world.
After a tour of the bus, Reelworld Managing Director Anthony Gay spoke to Steve Ahern about “the superpower” of music.
Disclosure: AsiaRadioToday is proud to have ReelWorld as an advertiser on our site. You can click the audio on the right of this report to listen to some samples of their work.