At the recent FICCI-FRAMES 2015 conference in Mumbai, Indian public broadcaster Prasar Bharti’s CEO Jawahar Sircar said that content is a factor of creativity and funding.

FICCI-FRAMES is a three-day business conclave in the entertainment sector attracting almost every vital stale holder in the industry.

Sircar was speaking at a session titled ‘India 2015: Role of the Public Service Broadcaster and lessons from the World’.

The session also included BBC Global News CEO Jim Egan, ABU secretary general Javed Mottaghi and VGTRK digital television Russia Dy CEO Ayuna Badmeva.

Pranjal Sharma, former advisor of Prasar Bharati and now FICCI advisor, moderated the panel.

Sircar said that Prasar Bharati spends only 40 cents per person on creating content and praised the BBC for being a role model, saying: “Where the BBC could use 75 per cent of its funding on content, India could use only 10 per cent.”

According to Radioandmusic.com, BBC’s Egan stressed that the role of public broadcaster is to “make the good popular and make the popular good.”

Speaking of future plans, Sircar stated that he hopes to make FM stations available on handsets within a year.