Fifty Years A PD

Thursday 04 May, 2017
KOTN in Pine Bluff, Arkansas

Programming consultant and music scheduling software developer Steve Warren recently celebrated his professional golden anniversary as a music radio program director and consultant.  

"Damn!, it was a half-century ago when I was first given the title of PD in January of '67.  I was 18 and already had three fabulous years as DJ on the only rock n' roll station in my town. Later, I had PD stripes in eight of the next ten stations I worked for as a salaried employee. My consulting career began in '83 and I've always considered what I do as 'executive' program direction, meaning no air-shift, no production and no late calls informing me the overnight guy didn't show up." 
 
Warren was at the front of the Hot Country format evolution in the '80s and '90s, advising clients in more than 50 markets. 

During that time, he also developed the first (and only) music scheduler for Mac, which led directly to Music 1, released in 1994 as the first Windows-native scheduling software used in many Asian countries and globally.

The M1 package now includes software for traffic-and-billing called Traffecta.  

He is author of "The Programming Operations Manual", a book about the how-to's of music radio programming.
 
"Software is today my biggest business by far. But now I am pleased to announce my latest programming venture, a nationally syndicated format:  The New Country Tradition."  

The format's business manager is Steve Wall of The Talent Farm and it is being distributed through Synchronicity.co. 
 
Contacts: SteveWarren.net or Steve Wall (talentfarm@gmail.com).

     

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