India’s first online Hindi radio station launched

Wednesday 14 February, 2018

 

Radio Umang is a recently launched online Hindi radio station that allows listeners to tune in through web and app.

Available on Google Play store and coming soon on App store, the station offers 24-hour programming, and has found listeners in Hindi speaking regions of India and in over 60 countries worldwide.

It is themed around love, peace and happiness clubbed with talk shows and soothing soulful music.

The man behind the station, Neeraj Tyagi, who had earlier founded Quick Call, which he sold to Navigant, claims: "Within just one month of launch, the station has reached listenership of over 50,000 with more than 40,000 app downloads so far."

"Post exit of Quick call, I have been closely following music and radio industry, and I can see how the whole ecosystem favoring such a venture, as lacunae of current coverage of 100-200 kms of FM channel is detrimental," he added.

Radio Umang plans to have multiple avenues of revenue, programmatic audio visual ads being primary one besides traditional advertising model.

"Whole focus is on providing quality program content, that's why we have roped in Vidhi Maheshwari as Creative Director, an old hand in Radio Industry" said Tyagi.

Country India
Location: 
India
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