India’s Sun Group to expand radio network through Red FM and Suryan FM

Tuesday 10 July, 2018

Indian network 93.5 Red FM, along with its sister concern Suryan FM in Tamil Nadu, is slated to further expand its network in the country with a series of station launches.

The move is considered to be an exercise to further consolidate the owner Sun Group’s position as a leading player in the Indian radio industry.

Suryan FM recently saw the launch of three new stations in Vellore and Salem at 93.9 and Erode at 91.9 frequency, taking the network presence to a total 10 cities in the state of Tamil Nadu.

The year began with station launches for Red FM in Jammu, Srinagar and Mumbai (with Magic 106.4 FM). It will be expanding to Dehradun, Dhule, Nanded and Muzaffarpur this month.

Speaking on the expansion, Nisha Narayanan, COO, Red FM said: "In line with our Phase III launch, the expansion is a strategic endeavuor to tap into more markets. We take great care in localizing content as per our audience's ever-evolving preferences and vernacular content is a sizeable part of our offerings.”

B Surendar, COO (South), Red FM said: "Suryan FM is one of our most popular radio stations in Tamil Nadu and the new stations launched in Erode, Salem and Vellore will cater to even more people apart from our already strong markets like Chennai, Coimbatore, Tirunelveli, Madurai, Trichy and Pondicherry. Salem will also have the distinguished privilege of being the first all-woman radio station in all of south India.”

Country India
Location: 
India
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