Almost a year after the Indian Prime Minister announced Swachh Bharat (Clean India) mission, artists across the country have come together to unite the citizens to once again commit themselves towards a cleaner and healthier India by 2019.

The band Indian Ocean and lyricist Prasoon Joshi have partnered with Dettol Banega Swachh India to launch a new music track to support the movement across the country.

Other prominent bands and artists such as Dr. Palash Sen of Euphoria, Subir and Nitin Malik from Parikrama, Karthik, Kutle Khan, Koco and Mohan of Agnee and Shilpa Rao have also joined the initiative.

 Titled ‘Banega Swachh India’, the video has been shot near various historic monuments like Qutub Minar and Humayun’s Tomb in Delhi, Amer Fort in Agra and Gateway of India in Mumbai.

The title track features all the band members Rahul Ram, Amit Kilam, Nikhil Rao, Himanshu Joshi and Tuheen Chakravorty

Talking about the new track, Indian Ocean said: “It is about the heart, body, mind and soul being clean which will relieve the world from pain and disharmony. For us the song is not just about being hygienic, that of course is the text of the song and also an extremely important message but the subtext for us is the fact that cleanliness in all walks and factors of life is important and that is what we hope will be the message of the song.”

Commenting on the inspiration behind the lyrics, Prasoon Joshi, Chairman – Asia Pacific, CEO & Chief Creative Officer – India, McCann Worldgroup said: “Music can be a powerful instrument for bringing alive mass consciousness. The song tries to capture the upbeat sentiment prevailing in the nation right now and connects people to people to intent to make India swachh. It’s a song of hope and of a better, cleaner future.”

Watch the Dettol #BanegaSwachhIndia anthem by Indian Ocean & Friends here: https://m.youtube.com/watch?v=0SPedS0lTrc

For every video share, Dettol pledges to teach 1 child about health & hygiene.