India’s Radio City network has partnered with NMRC (Noida Metro Rail Corporation) to provide passengers with a unique in-transit entertainment experience.

Noida is one of the big suburbs around the Indian capital and Radio City will provide latest hyperlocal content consisting of music, entertainment and trivia focused around Noida, Greater Noida and NMRC across all 21 stations of the NMRC Aqua Line. 

The co-branded feed titled, “Radio City NMRC –Noida Metro Ka Apna Radio Station”, plays curated content in Hindi from Sector 51 in Noida to The Depot Station in Greater Noida, covering 29.7 KMs metro corridor.

Radio City i installed a radio studio at NMRC Sector 51, Noida last week and its presenters RJ Ginnie, Divya, Yuvi and Aadi–Manav broadcasted their shows live from the metro station from 7 am to 9 pm.

The station also has a partnership with LMRC (Lucknow Metro Rail Corporation) to offer specialized content across eight Lucknow Metro stations.

Commenting on the partnership with NMRC, Apurva Purohit, President, Jagran Group said: “Radio City has always been a pioneer in creating innovative ways to provide listeners with content that is suited best for their preferences. Partnering with NMRC is a testimony to our expertise on exploring new avenues of entertainment in emerging fields such as the next generation mobility of hyperlocal experiences. Being the first radio network to provide customized in-transit entertainment to metro commuters, we believe this synergy will help us not only reach a larger audience base but also make their transit experience a pleasant one and give them specialized relevant content.”