According to a consumer survey commissioned by Australian company Tuned Global, Indonesian consumers use free music streaming platforms the most compared to others.

The survey, Indonesian Streaming Music Consumption 2016, was shared by the company with RAIN News and gives insights into the music-listening preferences of Indonesian consumers.

It covers 500 respondents and 58 percent of them chose YouTube as their mobile listening platform over others.

57 percent said that the main reason they chose YouTube is that it’s free. Other reasons for chossing a mobile app were content selection, sound quality and ubiquity across device types.

The second most preferred app is Joox and third is Soundcloud.

When asked how much they would be willing to pay for music, over 25 percent were reluctant to pay anything for music.

48 percent were ready to shell out $3.59 (49,000 Indonesian Rupiah) and 10 percent were ready to pay $6 or more per month.

62 percent respondents accepted ad-supported music streaming and 68 percent would not pay to get rid of the ads.

According to the report, the lesson for service owners in Indonesia is: “Streaming services which base their model on subscriptions in that market need to innovate and offer more value to their users.”