Leighton Broadcasting is expanding its reach in Minnesota radio and has selected the MediaSales Suite from Wedel Software to help manage on-air inventory and digital assets for their 27 broadcast stations and related websites.  

The broadcast software marketplace is extremely competitive and dominated by two main providers in the United States.  Wedel Software is making a difference by providing a unique fully integrated platform that enables effective management of both broadcast and digital assets.

Leighton Broadcasting CEO Bob Leighton explains why making the change from Wide Orbit to the Wedel Software MediaSales Suite made sense for their stations: 

“We began contemplating a new traffic system two years ago to better handle the emerging needs in the radio industry.   We wanted a system dedicated to radio with functionality to handle not only our traffic but also non-traditional sales which include digital and events.  We found the features, workflow and overall functionality built into Wedel Software fit our needs perfectly.” 

Wedel Software is excited to add the Leighton stations to the growing list of entrepreneurial broadcasters mastering the convergence of traditional and digital media.