Ideas. Creations. Expressions. This is what Mediacorp Creators Network, Bloomr.SG, will help local content creators deliver, as Mediacorp embarks on its newest initiative to nurture and empower independent creators. These creators are digital natives who connect with their communities around interesting ideas, consumer and cultural trends, causes and movements.
Mediacorp is inviting all talented and passionate creators to be part of a new force in the creative ecosystem, inspired by the spirit of innovation that Mediacorp is driven by. Offering a conducive ideation environment, mentorship and extensive network, including Mediacorp's original IP and state-of-the art digital resources, Bloomr.SG aims to give creators the platform and resources to create innovative formats in content and brand storytelling, build their own communities and sustain their passion for content creation.
At the September 8 launch event held at !DEA@ The Arena, Mediacorp Campus, Bloomr.SG showcased 10 creators who have signed up with the network, specialising in genres such as Vlogs, Gaming, Comedy, Animation, DIY, Make-Up Hauls to Talk shows. Collectively they reach over 850,000 subscribers and have generated over 160 million video views on YouTube.
The network is already reaping dividends as one of the creators, Trevmonki, will be producing social media extensions for Mediacorp's Channel 8's year-end blockbuster drama series, My Friends From Afar. VizPro International, Mediacorp's events arm for regional and world class live entertainment, has also engaged four creators to produce social media content for the upcoming The Addams Family musical, to be staged at MES Theatre in November.
Trevor Tham, a creator from Trevmonki, said: “We are constantly inspired by stories around us and as aspiring filmmakers, we are looking to produce our very own drama series be it on Toggle, TV, or cable channels. We see this collaboration as a great opportunity for us to work with other YouTubers and learn from some of the industry experts with different skill sets on video production. With that knowledge, we can upgrade ourselves and our channel.”
Increasingly, brands are turning to these creators to join in their conversations and tap on their influence to connect with target audiences.
Parminder Singh, Chief Commercial and Digital Officer, Mediacorp said: “In today's world, everyone can be a source of creativity. ThroughBloomr.SG, Mediacorp aims to cultivate a new wave of disruptive storytellers who create content for the new generation. Mediacorp's advertising partnerships will provide them monetisation strength, freeing them up to do what they do best, 'be creative'. At the same time brands will benefit from their contemporary & innovative approach to storytelling for compelling brand narratives.”