In a bid to bolster the Singapore SME industry, Mediacorp announced the premiere of Biz Hacks Podcast, an infotainment initiative that aims to offer actionable advice to local business owners impacted by COVID-19 conditions.
Produced in partnership with Microsoft, Government Technology Agency, Singtel and the Singapore Chinese Chamber of Commerce and Industry, this community empowerment project will provide practical insights and inspirations from local industry leaders to listeners looking to boost their businesses amidst a dynamic and digitally-driven marketplace.
The initiative is indicative of Mediacorp's continued commitment to creating content that will connect and inspire its diverse communities, including support for Singapore SMEs during this unprecedented period of economic uncertainty.
Parminder Singh, Chief Commercial and Digital Officer, Mediacorp said: “SMEs constitute 99 percent of Singapore's enterprises and are an important pillar of Singapore's economy. Mediacorp is broadening its support to this segment by extending its digital storytelling expertise to the podcast format. As the national media network, the Biz Hacks series is our message to the SMEs that we understand your challenges in these extraordinary times, we are here to help and we will overcome this crisis together to emerge stronger.”
The Biz Hacks Podcast will be framed around four follow-along topics to give guidance to businesses in building financial resilience; firing up digital dexterity; developing new markets and revenue streams; and finally, in forging ahead with their workforces into a possibility-laden post-COVID-19 future.
The podcast will be offered in English and Chinese editions, with the former hosted by founder and CEO of Organisation Solutions Dr Alison Eyring, and the latter by leading business communications consultant Daryl Ong. Each version has been curated to cater to the specific needs of the English- and Chinese-speaking business communities.
Comprising 12 episodes per edition, each 10-minute episode will feature guest speakers selected in consultation with the respective hosts and partners.
Guests include illustrious innovators the likes of Sean Tan, director of True Group, plus David Chong, president of Portcullis Group for the English edition; as well as Chinese counterparts Andrew Tjioe, president and CEO of Tung Lok Group, and Ernie Koh, executive director of Koda Ltd, among many others – so keep your ears open.
Beginning July 2, two episodes (one English and one Chinese) of Biz Hacks Podcast will be released each week on Thursday over the course of six weeks. Biz Hacks Podcast will be available to listen on demand via Mediacorp's meLISTEN, Spotify and Apple Podcast.
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