Mediacorp relaunches MeRadio for improved digital radio experience

 

Singapore’s largest broadcaster, Mediacorp has announced an all-new MeRadio app and website that will offer audiences a personalised, interactive and high-quality audio journey.

 This enhancement is aligned with the evolving audio habits of our audience. According to the latest Nielsen Radio Survey, there are nearly 900,000 Singaporeans who are digital radio listeners today. Sixty-nine percent of these digital radio listeners are between the ages of 15 to 44.

As part of the Company’s commitment to its ongoing digital transformation, MeRadio furnishes fans with a personalised experience.

With the new MeRadio, you can select and follow any or all of the 11 Mediacorp radio stations and subscribe to your favorite podcasts. MeRadio will push content tailored to your tastes – think alerts for on-demand podcasts, bite-sized breaking news and intimate insights pulled from your favourite DJs’ social media accounts.

Indranil Sarkar, Lead, Partnerships & New Business said: “MeRadio showcases the best of Mediacorp’s live and on-demand audio content while catering to each listener’s unique habits and preferences. We hope our listeners will like the intelligent and interactive features that our product development team has worked hard to develop over the past six months.”

We have revamped our audio-streaming infrastructure to deliver up to 33 percent higher bitrate to our listeners and reduce lag-time by up to 66 percent. This will provide you with a higher quality streaming experience on the go”, he added.

The platform also offers more interactive elements now. The reconfigured MeRadio feed gathers real-time feedback on your reactions to songs on rotation. You can also participate in pop quizzes to unlock amusing anecdotes on DJs from the stations you’re following.

987FM DJ Sonia Chew said: “Top-charting tunes aside, you'll get to hang out with us whenever you want, and gain insider info on your fave DJs.

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