Former Radio Mirchi marketing manager Rishikar Krishna is returning to the company to take responsibility for many its largest brand properties.

He’s been named Marketing Head for ENIL Mirchi properties.

Krishna, who previously spent seven years with the Indian radio network, will report to Chief Strategy Officer Mahesh Shetty.

He rejoins from the trendy shoe retailer Skechers USA, where he was responsible for creating brand awareness in India.

Krishna will manage the Mirchi Music Awards and Mirchi Top 20 as well as other large intellectual properties.

His job will be to add new elements to the 32 station brand and take them to market.

He holds an MBA in marketing from University of Pune and began his career with Phillips before moving into radio.