MY FM celebrates Raksha Bandhan festival with soldiers

Sunday 13 August, 2017


Indian network MY FM celebrated the festival of Raksha Bandhan last week with soldiers at the border.

Raksha Bandhan is a Hindu festival where sisters tie a rakhi (sacred thread) on their brother’s wrist, symbolizing their love and prayers for his well-being, and the brother's lifelong vow to protect her.

The channel initiated a campaign called “Ek rakhi fauji ke naam”, where listeners could send rakhis to soldiers at the border.

The two-week activity collected 2, 99,446 rakhis across its network of 30 stations for soldiers posted at Akhnoor near the country’s border with Pakistan.

MY FM presenters RJ Meenakshi, RJ Archana, RJ Viny and RJ Shonali from Jaipur went to the army camp and tied rakhis on the soldiers’ wrists. They also hosted a live show from that location.

Speaking on the initiative, Viplove Gupte, CPO, MY FM said: “We asked our listeners to send in their good wishes with Rakhi to the brothers who fight valiantly for us and protect us all the time from all kinds of attacks from enemies. RJ Meenakshi went last year too for this and when she shared her experience of meeting 200 brothers of a battalion and how these toughies cried when she tied Rakhi to them because they hadn't seen a family member in many months, was an extremely moving thing for all of us."

Country India
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