MY FM launches interview-based show

India’s 94.3 MY FM has recently launched ‘Crossfire’ –a hard hitting interview show across all its 17 stations in the country.

MY FM is the radio business of DB Corp Ltd has stations across Tier II and III cities across seven states.

The show is based on topical issues and will feature an interview with a newsmaker each week, posing direct questions on the issues which have kept them in the news.

It will be aired on Friday morning from 9 am and repeated on Sunday during the morning show.

The station has already interviewed politicians like former AAP leader Yogendra Yadav and BJP leader Shahnawaz Hussain.

Speaking on the development, Harrish Bhatia, CEO, MY FM said: “This is in continuation to our efforts to bring highly specialized and focused content on radio which has been totally missing off late. The intent is to bring serious listeners back to radio, create value for listeners and give them a strong reason to tune in. We will try to make this show as interactive as possible and we will encourage the listeners to send their questions so that we can incorporate them in the show.”

Viplove Gupte, National Programming Head, MY FM, added: “The idea behind this show germinated from a very basic aspect of the human nature: curiosity. We wondered what it will be like to pose direct questions to these great people, political leaders, career politicians, office bearers and such people, questions which are hovering in the common man’s mind. From this very thought this show was born and the idea was to pose questions which put the newsmakers out of their comfort zones and are compelling enough to be answered.”

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