Myanmar station helps lost objects find their owners

 

Myanmar’s City FM, which was launched in 2013, has become famous among listeners for reuniting lost objects with their owners in the country’s commercial capital Yangon.

Operated by the city government, Yangon City Development Committee (YCDC), City FM is one of two radio stations available in Yangon.

Yangon's sole FM station employs a pop culture-oriented format with a focus on Burmese and English pop music, entertainment programs and live celebrity interviews.

The station is highly popular, especially among the youth as it provides an alternative to the propaganda-laden programming of Myanmar Radio National Service.

Its manager Khin Maung Myint came up with the idea to start a ‘Lost and Found’ feature after forgetting his own mobile phone in a taxi.

Since then, various items including money, key chains, passports, wallets, laptops, cameras, a United States green card and a graduation certificate have been returned to their owners through the station.

City FM broadcasts ads for missing items every day for a small fee of about $1.50 per ad.

It recommends at least three airings for an item, but no more than 10, as it does not want to disturb its audience with too many similar airings.

So far, it has aired some 1800 cases, with a third of them being resolved successfully.

Taxi drivers who contact City FM after returning lost items are added to a little booklet with pink hearts with green wings on the cover.

It has become so popular that even the local police sometimes direct people reporting lost items to the station.

Myanmar’s people may be among the poorest in the world but it was also declared the world’s most generous country in the Charities Aid Foundation World Giving Index for the third straight year in 2016, which averages the percentage of people in each country who donated money, volunteered or helped a stranger. 
 

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