Singapore Press Holdings (SPH) Radio stations ONE FM 91.3 and UFM100.3 saw increases across cumulative listenership, market share and time spent listening, based on the latest Nielsen Radio Diary Survey Results for 2015.

ONE FM 91.3 experienced a jump in its cumulative listenership since radio legends Glenn Ong and The Flying Dutchman joined the station in July this year to host the breakfast show on weekdays from 6 am to 10am.

Listenership increased from 243,000 to 260,000 for the 11-month old radio station, based on the survey results.  

Market share, the percentage of radio listening audience tuning in to a particular station, also grew from 1.8 percent to 2.3 percent. Time spent listening surged to an average of close to 6 hours of listening. 

Ong, Senior Presenter for ONE FM 91.3, said: “It’s a successful combination of working with a passionate team, as well as the station’s bold positioning of targeting men and playing popular guitar-based songs. It’s been a real, good journey since we joined ONE FM 91.3 and we will continue to climb the airwaves.”

ONE FM 91.3 is Singapore’s only radio station targeting men aged 30 years old and above, with contests specially created to reward its male listeners.

SPH Radio’s Mandarin station UFM100.3 also saw a jump in cumulative listenership, from 330,000 to 358,000 listeners.

The station, which targets working professionals aged between 35 – 49 years, charted the largest growth in market share, from 4.8 percent to 5.9 percent.

Time spent listening was also longer, with the average listener tuning in to the station for 11 hours and 16 minutes.

Carine Ang, Programming Director and Presenter for UFM100.3, said: “The team has put in a lot of effort to our programs and music relevant. We’re very happy that more fans are tuning in and we are truly thankful for their support.”

Sim Hong Huat, General Manager of SPH Radio, said: “SPH Radio is growing very fast, and we’re determined to revitalise the local radio landscape.”