India’s Reliance Broadcast Network Limited, which operates the 45-station network Big FM, has appointed Paritosh Painter as its new Network Creative Director, according to Campaign India.

43-year old Painter is a film, TV and theatre personality with over 15 years of experience in the field of entertainment and a business management degree.

He will supervise conceptualisation and creation of differentiated content at Reliance Broadcast’s 92.7 Big FM and its TV channel Big Magic.

Painter will report to Tarun Katial, CEO, Reliance Broadcast Network.

Commenting on the appointment, Katial said: “Paritosh and BIG have been associated with each other for years since he has been a creative mastermind behind some of our iconic shows. Considering our long-term association and the fact that he has immense knowledge about several aspects of the media and the industry, we decided to consolidate his position in the network and rightfully use his expertise across our brands and properties.”

Painter stated: “I am looking forward to this new opportunity that has come my way. I have had a great working experience with the company so far. I hope, with my inputs and expertise, I will be able to take the brand to the next level.”