Radio City’s campaign to donate winter clothing to underprivileged

Thursday 20 December, 2018

 

Indian network Radio City has launched the ‘Ek Kapda Abhiyan’ campaign in the northern city of Lucknow – the capital of Uttar Pradesh, the most populous state in the country.

It aims to spread warmth and extend a hand of support to the underprivileged to fight bitter cold this winter.

The 15-day-long campaign, which was launched on December 10, urges listeners to donate winter clothes, blankets and quilts for those living on the streets who cannot afford to buy winter supplies in the state.

The station has partnered with an NGO in Lucknow to facilitate the distribution of the donated clothes.

The campaign is also being replicated in five other cities - Agra, Bareilly, Kanpur, Gorakhpur and Varanasi.

Country India
Location: 
India
Post a Comment

0 Comments

Log InYou must be logged in to post comments.
AsiaRadioToday operated by Radioinfo Australia, ABN: 87 004 005 109  P O Box 6430 North Ryde NSW 2113 Australia.  T: 0413 790 666 02 9888 5705  |  All content © 2015. All Rights Reserved.