Radio City’s customised content at Indian metro stations

Thursday 07 September, 2017

 

Indian network Radio City 91.1 FM has partnered with Lucknow Metro Rail Corporation (LMRC) to offer specialized content across all metro stations in Lucknow – the capital of the country’s most populous state, Uttar Pradesh (U.P.).

The metro was recently inaugurated by the Home Minister Rajnath Singh and the Chief Minister of U.P, Yogi Aditya Nath.

Radio City has partnered with LMRC to create customized content packages during peak and off-peak hours respectively which comprises of songs, jingles and local trivia. The content will be refreshed every fortnight.

A jingle has been specially composed and produced in house for Radio City LMRC that will be played on an hourly basis.

On the first day of metro for commuters, Radio City installed a studio set-up at Char Bagh metro station from where its presenters will broadcast their shows live.

Commenting on the partnership, Abraham Thomas, CEO, Radio City 91.1FM said: "Radio City has ruled the airwaves in Lucknow for 16 years and through this partnership we are excited to present the city with a new entertainment destination. Since its inception, Radio City has always been a pioneer in launching path breaking initiatives and Radio City LMRC is a testimony that reflects our leadership stance."

Country India
Location: 
India
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