Indian network Radio City has announced a strategic expansion of its digital presence with the launch of radiocity.in.

RadioCity.in will see best of terrestrial and web radio shows and will serve as the e-face of Radio City's 39 stations.

The network’s long-running properties like Love Guru, Gig City, Joke Studio, Babber Sher and Radio City will supplement the 43 web-stations across multiple genres such as Bollywood, International, Indie, Devotional, Regional and non-film music on the platform.

In order to appeal to a wider audience, Radio City's online content will be spread across 8 languages – Hindi, Kannada, Telugu, Tamil, Marathi and Gujarati English and Malayalam.

Rachna Kanwar, COO, Digital, Jagran New Media says: “radiocity.in will be an integral part of our mobile-first approach. Our new digital strategy will also see us adding more content, across languages to our existing digital bounty, in order to make the platform more relevant to listeners across different geographies.” 

“RadioCity.in solidifies our position as the forerunner in the digital space while helping us retain us the numero uno spot across social media platforms. We are happy to provide our listeners with an all new digital experience which is a perfect blend of entertaining music and engaging content,” said Abraham Thomas, CEO, Radio City 91.1 FM.