Radio City gives away maiden international holidays

Thursday 01 August, 2019

India’s Radio City network gave flight to the dreams of lucky listeners from Ahmedabad and Baroda, through 'Meri Pehli Udaan', (My First Flight) - a first ever audio travelogue, by gifting them their maiden international holiday.

The initiative encapsulated the stories, emotions, and experience of the first-time international travellers.

Four winners each from Ahmedabad and Baroda along with the Radio City's RJ Harshil and RJ Jahnvi embarked on a memorable trip to Bangkok on July 26 to experience the delight of exploring a new country for the first time.

As a part of the on-air plan, Radio City's RJ Harshil and RJ Janavi encouraged listeners to share their reason to travel abroad for the first time. After receiving entries, the station urged listeners to vote for the best story, finally crowning two winners from each city to fly along with RJ Harshil and RJ Janavi to Bangkok.

The campaign also featured an informative segment, 'Passport ki Paathshala', where Radio City RJs posed as Mota Bhai (elder brother) and Chota Bhai (younger brother) and educated listeners about the application of passport and other necessary details that would make the trip a memorable one.

Kartik Kalla, Chief Creative Officer, Radio City, said: "First international trips are always special and  a bid to gift this to our listeners is a testimony to our expertise on exploring new avenues to touch base with our listeners.”

Country India
Location: 
India
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