Indian network Radio City has announced the launch of Gig City Season 3 – its live multicity simulcast concert.

The company claims it will reach 670 million people and will feature performances by Sachin – Jigar, Sukhwinder Singh, Neeti Mohan, Armaan Malik and Monali Thakur.

The concept aims to use radio as a medium for listeners to experience a live concert by their favourite music artists on the go.

The concerts will air every Friday from 7 pm to 9 pm and there will be a repeat broadcast on Saturday from 9 pm to 11 pm  PM across 25 Hindi Speaking markets.

It will be hosted by RJ Salil who will also share interesting trivia about the artists.

Commenting on the launch of the latest season of this innovative property, Abraham Thomas, CEO, Radio City said: “The uniqueness of the concept and the stupendous response amongst advertisers has helped us extend the property on ground in multiple cities since the last two years.”

Bollywood singer Armaan Malik said: “Concerts bring families and friends together and are a perfect avenue for music lovers to enjoy the performances of their favourite singers.”