Indian network Radio City 91.1FM has announced beta launch of Video City – a platform that allows listeners to consume FM in a video format.

The company says this innovation aims to transform radio from being a listener-only medium to an experiential digital multimedia platform by giving a sneak peek into the radio studio.

Video City allows listeners to watch Radio City 91.1FM content and catch LIVE action from the studio on-the-go and on a device of their choice.

It will offer a customized programming bouquet consisting of celebrity interviews, viral videos, live studio action, traffic updates, curated playlists and much more, that can be consumed anytime, anywhere.

Playlists available on the platform will be mood-mapped to ensure that the curated songs are relevant and in sync with the viewer preferences.

Abraham Thomas, CEO, Radio City said: “Keeping in mind the changing consumer preferences of consuming surround programming, Radio City's Video City will offer the viewers a compelling and visually appealing FM experience like never before along with a sneak peek of RJ's, celebrity visits, Bollywood gossips and trivia. We believe that this will help us seamlessly integrate radio into the digital era. Starting with Mumbai, we plan to take this initiative to other cities as well.”