Radio City Mumbai's campaign for local monsoon issues

Sunday 05 August, 2018

Indian network Radio City is trying to help citizens of Mumbai with monsoon woes through its "Kar Mumbaikar" initiative.

The eight-week long campaign, which aims at resolving city specific issues that Mumbaikars face in their locality, was launched by breakfast show hosts RJ Salil and RJ Archana in the last week of July.

Bollywood Celebrities like Akshay Kumar, Tapsee Pannu, Darshan Rawal, Jimmy Shergill, John Abraham, Mahi Gill and Chitrangadha Singh have voiced their support towards the activity.

The campaign conducts an on-ground meeting in the presence of local authorities and directs them to address and solve grievances.

Issues that are being addressed as part of the initiative range from potholes, sewage, water contamination, weak bridges, mosquitos, livewires and more.

Kartik Kalla, Chief Creative Officer, Radio City, said: Mumbaikars face several challenges during monsoon every year which severely limits the way they live. The primary motive behind this initiative is to utilize the power of radio as a medium to influence change and enhance the standard of living."

RJs Salil and Archana said: "Being hardcore Mumbaikars ourselves, we understand how monsoon is a difficult time for everyone. So we have taken it upon ourselves to help people in all parts of Mumbai to resolve the problems they grapple with during monsoon."

Country India
Location: 
India
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