India’s Radio City network is set to launch the second edition of the Hitlist OTT Awards. It recognizes and celebrates the best talent and content available to viewers on India's OTT platforms.

With easy access to smartphones and cellular networks, the world of OTT is evolving every day. According to a report published by Dentsu Aegis Network (DAN), 49% of India's youth spend 2-3 hours a day watching content on an OTT platform and 69% of millennials and GenZ prefer consuming content on an OTT platform over TV.

 A month-long transparent voting process launched on January 16 and carries on till February 9, where viewers will pick their favorite talent across 14 categories. The first edition in 2020 saw over 17.6 million people voting for their favorite shows, movies, characters, and writers.

This year's winners will be announced on February 14. The nominees will be shortlisted across Best Series, Best Actor Male, Best Female for film and series both, Best Ensemble cast, and more.  Along with public voting, the winners will also be shortlisted by a team of internal and external jury which includes well respected film critic and Mid-day's entertainment editor Mayank Shekhar; RJ Salil Acharya, and some established web reviewers.  

Ashit Kukian, CEO, Radio City said: “India's OTT platforms, have for a couple of years become an integral part of our lives. They provide us an escape route to an alternate universe, away from the monotony of everyday life. In order to celebrate this entertainment industry and the forces that work tirelessly to make it stand out, we launched this award last year.”

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