The World Health Organisation (WHO) has declared Covid-19 as a pandemic and asked every nation in the world to take immediate actions to detect, treat, and reduce the transmission to others. In the wake of this outbreak, India's Radio City network has launched a noble initiative called 'Radio City ka Salaam, Corona fighters ke Naam' across 39 cities to laud the frontline warriors like doctors, nurses and medical professionals who are ensuring our safety by putting themselves at risk.

In tandem with the campaign, Radio City RJs across the nation are connecting with the families of these warriors and sharing their experience, along with providing advisory to all listeners on preventive measures from the wrath of the Covid-19. The RJs are also urging the citizens to make short videos thanking doctors, nurses, and other servicemen and upload it on their social platforms using #CoronaFighters. Radio City will also be planning a Concert from Home where singers from their homes will entertain Radio City listeners on air.

The network is also carrying out several activities in Rajasthan and Gujarat, where the RJs are connecting with local government bodies on the preventive measures for the citizens. The station is also playing song spoofs every hour to educate listeners about COVID-19.

Down south, in Bangalore RJs are connecting with Kannadiga people across the globe like Qatar, China, Netherlands, Germany, US to ensure their safety. The team is speaking to local authorities, police and MLA's about the security of the citizens. Various celebrities have come on board and spoken about the importance of personal hygiene and safety during this time.  

Speaking about the initiative, Kartik Kalla, Chief Creative Officer, Radio City, said: “Today the whole world is talking about the need for social distancing and self-quarantine, but there are many people who can't do that because their jobs demand them to go to work. We are referring to fighters like doctors, nurses, policemen, airport authorities and many more who are fighting the deadly COVID-19 from the frontlines for the health and safety of the nation.”