Radio City teaches spoken English to street kids with Candy Class

Tuesday 03 May, 2016

Indian network Radio City 91.1FM has partnered with cycle candy vendors to create pop-up English schools across slum areas. 

Initiated in the slums of Mumbai, the network plans to scale the program up to 10 cities eventually.

Candy vendors on bicycles who visit these areas have been provided FM receivers and megaphones and they park their cycles in specific localities every week at a certain time.

During these time bands, Radio City 91.1FM airs specially created lessons on spoken English.

Free candy is handed out to every kid who sits through it.

 Speaking about the initiative, Abraham Thomas, CEO, Radio City 91.1FM said: “Candy Class is an ambitious project and we have rolled out the first phase. Using the power and reach of radio to make a difference to the lives of these children might help them gather a life skill that they might not otherwise have been fortunate enough to get”.

The idea for Candy Class was developed in partnership with GREY group India and looks to impact 3,000,000 children nationally.  

“What’s really interesting is the way this initiative brings together the power of radio with the cycle candy vendors for a common purpose. Candy Class is not elaborate, does not require huge infrastructure and investments, yet is incredible when you consider the economic and social implications of speaking the language in a country such as ours”, said Sandipan Bhattacharya, Chief Creative Officer, GREY group India.

Country India
Location: 
India
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