Radio City’s initiative makes commute convenient for pedestrians

 

India's Radio City, Mumbai, concluded its recently launched activity #MissingFootpath, a drive to make pedestrian zones that have been inaccessible due to illegal encroachment and ongoing construction.

It is a part of the Kar Mumbaikar initiative that highlights civic issues and helps find ways to redress problems by collaborating with listeners and civic bodies.

The #MissingFootpath activity was kick started on the station’s morning show Kasa Kai Mumbai hosted by RJ Salil and RJ Archana.

The duo urged listeners to share a picture of the missing footpaths in their respective areas on Radio City's social media handles with #MissingFootpath, post which, RJ's along with the Radio City team visited various areas, connected with the local authorities to tackle the issue.

Within two weeks of the campaign, Radio City received an overwhelming response from Mumbaikars, and the authorities have initiated the process to free Mumbaikars from the menace.

Commenting on the activity, Kartik Kalla, Chief Creative Officer, Radio City, said: “The collaborative efforts between us, our listeners, and authorities have continually ensured we solve civic and environmental issues, improve people's lives, and make Mumbai city a better place to live in.”

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