Radio Indigo, India’s International radio station has announced a partnership with a Bangalore mall to launch exclusive radio services at the mall.

RAAS or ‘Radio As A Service’ is a premium service offered by Radio Indigo to bring music and engaging content to music enthusiasts at premium locations across the country.

Indigo had earlier launched radio services at airports in Chandigarh and Goa, entertaining travellers flying in and out of the airport.

With the objective of enhancing customers’ shopping experience, the mall radio will play music that is mood mapped to the time of the day.

Speaking on the occasion, Satyanaryana Murthy, CEO of Radio Indigo said: “Having launched Radio As A Service across airports in the country, we were keen to enhance shopper experiences too.”