Radio Indigo ropes in presenters across the globe for World Music Day

Tuesday 20 June, 2017

 

India’s international music station Indigo 91.9, Bangalore brought world music along with radio presenters from around the world to its listeners on World Music Day.

On June 21, RJs from Indigo connected with the biggest radio presenters from around the globe as they celebrated all things music.

Throughout the day, Indigo RJs Nathan, Lester and Shagufta conversed with well-known presenters including USA's Ryan Seacrest, Australia's Joel Carnige, Canada's Blair Henatyzen and many more from across countries like UK, New Zealand, Malaysia, Switzerland and others.

Listeners also got a chance to hear the top songs trending in these countries. 

The station also attempted to create the largest digitally sourced karaoke video, aiming at 919 entries, few of which were picked to be featured in the video.

A final compilation was posted on Indigo 91.9’s social media handles, showcasing them singing to Ed Sheeran’s ‘Shape of You’

 

Speaking on the occasion, Satyanarayana Murthy, CEO remarked: “While music is at the core of our programming, we are also high on creating aspirational experiences for our large audience base. We have set a trend with our digital amplification and innovative content creation, which has helped us create so many firsts. For this World Music Day, we were keen to bring world music closer to our listeners and what better way than to have radio presenters talk about the music in their respective countries. Our engagement on digital is trendsetting and the high number of karaoke videos we received from fans bear testimony to that. It is an exciting journey and we are keen to generate more aspirational and experiential content for our listeners and fans”.

Country India
Location: 
India
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