Indian network 94.3 Radio One’s Chennai station won an award at the city’s ad club awards– The Maddys 2016 – for its ‘Colors of Chennai’ campaign.

The on-air campaign was designed to involve listeners and create live interaction about what the colour or nuances of Chennai were and how this has now changed to become a city that accepts global cultures and progress.

Listeners spoke about the changes they felt were worth accepting and this was followed up by an online theme called ‘Love The Change’.

This set the tone for the station to take up the bold move to being the south Indian city’s first Bollywood station.

John Justin, Station Director, Radio One Chennai, said: “It was a moment of great pride for my team and me to be recognized by the professionals at the MADDYS and that our team came up with this unique and insightful idea that helped us make a challenging transition to a smooth one.”

Vineet Singh Hukmani, MD and CEO, Radio One, said: “Our differentiated formats in every market have helped us cement our place in the minds of the tribes we target and we have achieved the same feat once again in Chennai. Even though the overall radio market in Chennai has dipped 8-9% over last year, Radio One Chennai has grown 31% in Q4 as compared to the same period last year and this is proof that doing things differently and doing them first is our route to success.”