Radio One India commemorates 35 years of ‘Eye of the Tiger’

Tuesday 16 May, 2017

 

Indian network 94.3 Radio One is celebrating 35 years of the song ‘Eye of the Tiger’, originally performed by the band Survivor, with an online tribute video.

The song was first released on May 29, 1982 and featured in the movie Rocky.

It was written by Frankie Sullivan / Jim Peterik and sung by Dave Bickler.

The tribute version of the song has has been re-created by ‘The Radio One band’ and some of the station’s listeners – all of whom were not even born when the song first came out.

The re-created version of the song therefore begins with a lyrical refrain: “This is a song from before I was born, this is a song that makes me feel strong”.

“We realized that sometimes a song is not just a song but a powerful anthem that has the power to bring together generations of people united by music. We are the first radio network in the world to chronicle the journey of this song by telling its story through the memories of famous musicians and artists from all over the world,” said Vineet Singh Hukmani, MD & CEO Radio One.

The build-up, starting May 15, will lead up to the grand day on May 29 , 2017 when Radio One will dedicate a whole day to on air celebration of the song in Mumbai, Delhi and Bangalore. 

The morning show will showcase exclusive tribute comments of global celebrities like Enrique Iglesias, Daughtry, Diana King, Apache Indian and Indian celebrities like Parineeti Chopra, Vishal Dadlani, Gul Panag, Ehsaan Noorani, Chetan Bhagat, Jackie Shroff and many more who have decided to support the commemoration. 

The mid0morning show will connect with listeners to tell their stories and encourage them with food and drink vouchers so that they meet their friends from their ‘class of 80s/90s’ to celebrate the nostalgia.

The evening show will have celebrity interviews and will encourage local bands and musicians to play their versions of the song as tributes to the classic created by the band. 

 

Country India
Location: 
India
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