Radio One India launches live streaming radio and new business channel

Wednesday 03 January, 2018

 

94.3 Radio One India, the radio brand owned by Next Radio Ltd, has launched online re-broadcast of its Delhi, Mumbai and Bangalore stations and the country’s first audio business channel live stream at www.1cast.in.

International music lovers anywhere in India can stream three international music format FM radio stations from any internet connected digital device. 

The audio business channel, Business One, will broadcast only on the internet from 9am to 3pm, Monday to Friday.  

It will report on the stock market, Indian and world economy and key finance related topics and sectors that impact the business community in India.

The site operates on a simple browser based URL and works across all PC, MAC, Android & iPhone platforms. The simple ‘save to home screen’ function in all smart devices can allow the URL icon to be saved on the desktop or home screen for easy ‘app like’ access, eliminating  the need for an app that needs constant updates.

Vineet Singh Hukmani, MD & CEO , Next Radio Ltd said: “With data prices being so affordable and smart device penetration increasing by the day, we felt www.1cast.in is the perfect ‘steaming audio content companion’ for our upscale listeners of 94.3 Radio One. We felt internet streaming is the most economical way to spread the reach of our international network to listeners who long for global quality International Radio content in India and do not have it on their FM radio dial. With this internet re-broadcast, we hope to establish enhanced reach of our online international radio format network in the coming six to nine months thereby giving our advertisers enhanced engagement in new cities. We are confident that in the next 12 months, we will be able to breakeven on the online audio business news channel.”

Country India
Location: 
India
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