This year’s RadioAsia Conference, to be held in Beijing, China, from April 25 to 27, will feature a session titled ‘Radio on the Move: A New Audience’.

This session will address how content is leveraged to engage the audiences on the move as they use mobile platforms and devices to consume radio.

This segment of the audience offers a great opportunity for radio broadcasters to create more engaging and participatory content as radio is becoming a multimedia player broadcasting over the air, on the Internet and offering video and text based content with digital radio.

The session will be chaired by Steve Ahern, Managing Director, Ahern Media & Training, Australia.

Steve is an international broadcast training consultant, broadcaster, author and media commentator, specialising in radio and new media with over thirty years of experience.

He previously held the position of Director of Radio at Australian Film Television & Radio School (AFTRS) and was a senior manager at ABC Radio.

The session will feature talks and presentations by various industry professionals. These include:  

• Size and Scale- Lessons of growing a Network and keeping Radio Relevant to the Future: Rhys Holleran, Media CEO, Australia
• Engaging Audiences through Popularity Voting: Yuko Asano, Multilingual Media Division, NHK WORLD RADIO, Japan
• Media Convergence of Traditional Radio Mobile Internet Era: Huang Xin, Vice Director General, Jiangsu Broadcasting Corporation, Republic of China
• Radio Broadcasting Strategies to Address Audiences in Smart Media Era: Yoon Sok OH, Dy Director, Radio Programming & Planning, KBS, South Korea

RadioAsia attracts more than 300 eminent industry professionals, providing opportunities for exchange of experiences and networking, featuring over 50 high calibre speakers.

To register for RadioAsia Conference 2016, visit http://www.radioasia.org/register/

AsiaRadioToday is a supporting sponsor of the event and will be bringing you regular updates from the conference.