Singapore's Kiss92 has top listenership share among English stations

Friday 16 June, 2017

 

According to the latest Nielsen radio survey results, Singapore Press Holding (SPH) Radio’s Kiss92 regained its position as the No. 1 English music station based on percentage share of listenership.

Its cumulative listenership also saw the biggest leap among all English radio stations – from 567,000 to 661,000.

Kiss92 provides in-depth women and family content, coupled with adult contemporary music.

SPH Radio's only Mandarin station UFM100.3 also saw a leap in listenership to 422,000, while its other English station, ONE FM 91.3's listenership remained stable at 255,000.

During the past few months, Kiss92 has been aggressively rolling out social media content and even launched a campaign centred around their fans.

UFM100.3 continued with the hugely successful annual U1000 music countdown from March to April. The finale event saw a crowd of 3,000 singing along to all the top 10 songs as the station counted down LIVE.

Sim Hong Huat, General Manager of SPH Radio, said: "The amazing results is all attributed to our fans and the SPH Radio team who continues to give what our fans want. As we celebrate this achievement, the team is also hard at work to launch two more new radio stations later this year, which was awarded to SPH Radio during the latest round of tenders. With the new stations, we hope to be able to fill the gaps in listenership among Singaporeans in the radio space."

Jamie Meldrum, Senior Program Director for Kiss92 & ONE FM 91.3, said: "The team did a great job and it clearly shows in the results."

Carine Ang, Senior Program Director for UFM100.3, said: "We are extremely happy to see the station and our fan base grow from strength to strength. It still excites the team to meet fans at events and this closeness with fans allows for the team to know what the fans are looking for." 
 

Country Singapore
Location: 
Singapore
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