Singapore Press Holdings (SPH) Radio has launched FairPrice Finest Radio, an in-store radio programme, which will be aired in 26 FairPrice Finest stores.

The collaboration with FairPrice Finest sees SPH Radio exclusively managing and operating the programming of FairPrice Finest Radio and marketing its in-store airtime to advertisers.

This venture into retail audio format is the newest addition to SPH's repertoire of omnichannel media solutions for advertisers.

SPH Radio manages and operates five radio stations, MONEY FM 89.3, ONE FM 91.3, Kiss92, 96.3好FM (96.3 Hao FM) and UFM100.3.

FairPrice Finest Radio broadcasts carefully curated music coupled with content from SPH Radio stations and promotional messages from advertisers to over 2.5 million FairPrice Finest shoppers in an average month.

Sim Hong Huat, General Manager of SPH Radio said: “This is an exciting collaboration as it is SPH Radio's first foray in an in-store environment. With SPH Radio's expertise in audio media, we are confident in bringing quality programming to a wider audience segment with higher purchasing propensity. This new platform will also give our partners an option to extend their reach together with their traditional radio campaigns.”

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