Global audio technology provider Triton Digital® has announced that MCOT Public Company Limited (MCOT), one of Thailand’s leading public radio and television broadcasters, has selected them to power the management and monetization of its digital audio and podcast content.

Through this partnership, MCOT will leverage Triton’s enterprise ad server, Tap, to dynamically insert highly targeted pre-, mid-, and post-roll audio ads into their audio and podcast streams.  To support its monetization goals, MCOT will leverage Triton’s programmatic audio marketplace (a2x®) and audio SSP (Yield-Op) to make its online audio inventory available to programmatic buyers through both open and private marketplace deals.  

In addition, MCOT will utilize Triton’s integration with the Omny Studio platform to capture, edit and distribute engaging podcast content to its online listeners for the first time. 

“We are pleased to be providing MCOT with the technology and support they need to launch their on-demand audio content network,” said Benjamin Masse, Managing Director, Market Development and Strategy at Triton Digital.  “We look forward to helping MCOT execute and continuously evolve their digital audio and podcast strategy today and for years to come, and to help them both reach and expand their listening audience while increasing their revenue.”

“We are thrilled to partner with Triton Digital, and to be utilizing their unparalleled technology and knowledgeable team to trailblaze podcasting in Thailand,” said Kematat Paladesh at MCOT.  “Triton’s technology will not only enable us to create, distribute, and monetize engaging audio and podcast content for our loyal listeners, but also to continuously grow our listening audience and increase our revenue at a speed that no other technology provider in the audio industry can.”