In times of uncertainty people turn to Public Service Media: PBI Conference

Tuesday 12 September, 2017


Romania's Minister of Foreign Affairs (pictured) has opened the 2017 Public Broadcasters International conference in Romania.

In his opening presentation he said:

"Representing public institutions is not an easy task. We have the responsibility to inform our people in a professional manner and to address bruning issues in a wholesome approach. As Foreign Minister I have to do this. And so does the Public Service media here in Romania and in every country.

"Public Service Broadcasters (PSBs) play a fundamental role in society, they are the vehicle to affirming our vales, promoting economic interests and strengthening culture and diversity."

Public Service Media has played a unique role in history, according to the Foreign Minister.

“In times of uncertainty people have always turned to PSBs for information and reliable news and events.

“The ability of media to produce a mood in the polulation has been proven many times. The power of storytelling is amazing, but it can also be dangerous,” he said.

In the world today there are many challenges. Many of today’ s stories are about an uncertain future, and often they are distorted or fake. These stories are sometimes spread by those who benefit from the uncertainty.

“There are a lot of influencers that spread news that questions and undermines societies. They focus on emotional or nationalistic sentiments to bring disharmony…

“At our ministry we know that information is power, that is why we are rapidly adapting our strategies to inform society and increase its resilience, and counter messages contrary to national interests... This does not refer to propaganda or censorship, we want to make sure that transparency is there and that citizens are informed about decisions that affect their lives...

“We want an informed society. This is the part where we need your help. Public admisitratin and media should work together to get out reliable information quickly and accurately to inform citizens.”

Media is the watchdog of society, according to the Minister. “With extremist sentiments rising the media must be aware of the important role it has. Please fight for the rule or law, human rights, and fundamental freedoms."


Country Romania
45° 19' 51.7548" N, 25° 33' 44.46" E
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