Singapore’s Mandarin station UFM100.3 has launched a 10-week campaign titled ‘Tune In & Win’ to reward listeners with $1003 cash every week.

The campaign is a part of the station’s 14th Birthday celebrations this year and aims to reach out to new audiences and reward loyal listeners.

Listeners have to look out for the  campaign ads and note the codeword on them. They will then have to stay tuned to UFM100.3 for the cue to SMS the codeword and their personal details to the station.

Each week’s messages will enter the weekly draw of $1,003 cash. 

The station has already received over 1000 SMSes within the first week of the campaign.

42-year-old Goh Peng Soon was the first winner, announced last Friday on the morning show with Wenhong, Limei and Xiaozhu.