UNICEF India, in partnership with All India Radio (AIR) and the Association of Radio Operators of India (AROI), hosted the second edition of the Radio4Child awards in Mumbai on Friday.
The awards recognize creative and innovative programming on the issue of Routine Immunization and ‘End Violence’ against women and children.
Immunization is one of the most cost-effective public health interventions that currently averts an estimated two to three million deaths globally every year. India has one of the largest immunization programmes in the world, in terms of the number of beneficiaries, geographical coverage and quantities of vaccine used, with nearly 26 million newborn babies targeted for immunization each year. Over 9 million immunization sessions are held every year across the country. However, despite this extensive coverage, only 65 percent of the children in India receive all vaccines during the first year of their life.
UNICEF, AIR and AROI have been conducting capacity building workshops for Private FM as well as All India Radio journalists since 2014 to help them integrate meaningful, appealing radio jingles and talk shows on the critical messages of child health, Routine Immunization and End Violence.
The awards received entries from 120 presenters across radio stations in six categories – Best PSA, Best Jingle, Best RJ link, Best Creative Campaign, Mission Indradhanush Best Radio Spot Award and Best Message Clarity Award.
The occasion was graced by UNICEF Celebrity Advocate Madhuri Dixit, AIR OSD Rajeev Kumar Shukla, K G Suresh, Director General, Indian Institute of Mass Communication, Neeraj Aggarwal, ADG Vividh Bharti, Mumbai, Anuradha Prasad, President, AROI.
“Radio as a medium has a far-reaching impact on a wide and diversified audience. I am delighted to present these awards to the brightest minds in radio who are passionately contributing in creating awareness about the benefits of immunization in various communities,” Madhuri Dixit said. “As an UNICEF Advocate, I would like to reiterate how all children, no matter where they live or their circumstances, have the right to survive and to thrive – and we each have the responsibility to help them realize that right,” she added.
She lauded the efforts by Radio Jockeys and producers in creating awareness on child health issue and making the larger public, especially the most vulnerable, aware of their rights.
AIR’s Shukla said: “As a public broadcaster, we have a responsibility towards social commitment. In this regard, AIR has always been at the forefront of developing and broadcasting programmes that are relevant to the all round development of its audience. Radio4Child awards is a commendable initiative that fosters healthy competition in public interest.”
Here is the complete list of winners:
BEST PSA on RI-AIR
Shalini Mittal AIR Delhi for KAALA TIKA NAZAR
BEST PSA on EndViolence-AIR
Yunus Khan AIR Mumbai for JADOO
BEST RADIO JINGLE ON RI –AIR
Gour & RJ KP from Siksha O Anusandhan Community Radio Bhubaneswar Odisha for RAP
BEST RADIO JINGLE ON EV –AIR
Umesh Mehta AIR Mumbai for JAMOORA
BEST RADIO SPOT on RI-AIR is
Sanjay Goswami, AIR Gauwahati , Assam for CHILD
BEST RADIO SPOT on EV-AIR
Namrata Phalke AIR Aurangabad,Maharashtra for DARKNET
BEST RJ LINK on RI-AIR
A.K. Tiwari, AIR Purnea, Bihar for BADHTEY KADAM-ANM PUSHPA
BEST RJ LINK on EV-AIR
Apeejay Satya University, Sohna Haryana for CYBER ABUSE-STOP IT!
BEST PSA on RI-FM
Radio City Delhi for KILKAARIYAN
BEST PSA on EndViolence-FM
RJ Sangram and Manash, Radio Choklate Bhubaneswar Odisha for BISWAS
BEST RADIO JINGLE ON RI –FM
Anshu Priya Radio Dhoom, Jamshedpur for LAGAAVELU
BEST JINGLE on EV FM
Chuppi Todo – RJ Subhash Krishna Radio Mirchi, Patna, Bihar
BEST RADIO SPOT on EV
RJ Rocky & Abbas Red FM Delhi for TIMECHECK
BEST RADIO SPOT on EV FM
RJ Animesh My FM Raipur, Chhatisgarh for AWAAZEIN
BEST RJ LINK on RI-FM
RJ Mandy Red FM Gauwahati, Assam for DISTRICT IMMUNIZATION
BEST RJ LINK on EV-FM
RJ Sangram, Radio Choklate, Bhubaneswar, Odisha for JKR FACEBOOK