Volvo Malaysia partners FM stations for safe driving this Ramadan

Thursday 16 May, 2019
Photo: Facebook


Volvo Car Malaysia has partnered Lite FM and Sinar FM to launch the #StandforSafety road safety campaign in conjunction with Ramadan and Hari Raya.

The campaign, which aims to raise awareness on the importance of driving safe and using safety belts for all car occupants, will also feature special programming on the two national stations that make content safer for drivers.

‘The Safe Drive Hour’ will run for five weeks on both stations to help drivers focus.

According to research from London Metropolitan University, high tempo music can distract drivers, while music at the optimum tempo of 60 - 80 beats per minute actually aids focus and concentration, helping drivers focus better on the road.

That’s why, during ‘The Safe Drive Hour’, both radio stations will filter their on-air playlists and only play music between 60 to 80 BPM during the busiest traffic hours from 4 to 5 pm. This will be complemented with safer driving tips and interviews with driving experts.

Volvo chose to run the campaign during Ramadan and Hari Raya as it is the “most dangerous time” on the road. According to data gathered by the Malaysian Institute of Road Safety Research (MIROS), the period recorded over 22,000 road accidents in 2017. 

The campaign also coincides with the 60th anniversary of the invention of three-point safety belt, invented by Volvo engineer, Nils Bohlin, in 1959.

“Volvo is continually introducing many safety innovations, but it is high time that we get back to the basics – we will work closely with the Road Safety Department and the MIROS to raise public awareness on the importance of using the three-point safety belt,” said Nalin Jain, managing director of Volvo Car Malaysia.

Country Malaysia
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