Australian on-demand audio platform Whooshkaa has announced a partnership with leading Malaysian broadcaster Ripple.

The partnership will see Whooshkaa's software power on-demand audio and dynamic advertising across Ripple's stable of shows.

Ripple's lineup of broadcast radio shows and podcasts serve a broad demographic with content in Malay, Chinese and English.

“Whooshkaa is an excellent partner with unparalleled insights into the Malaysian marketplace and will help connect new brands and audiences with our original content and radio show podcasts,” said Alex Poon, General Manager Tech and Shared Services of Ripple.

“This partnership also means Ripple's audio inventory will be available alongside all of Whooshkaa Asian hosted podcasts,” he said.

“Listeners are hungry for on-demand audio and Whooshkaa will deliver a whole new range of possibilities with its specialised audio and advertising software.”

Whooshkaa CEO Robert Loewenthal said the Whooshkaa platform will help Ripple expand its listenership and advertising reach.

“Our tech stack streamlines the way for companies to unlock their potential using targeted, dynamic advertising, on-demand audio hosting, recording, distribution and commercialisation,” he said.

“With Ripple's stable of quality content and broad language base, it is perfectly positioned to grow podcasting and catch-up radio in Malaysia.”