103.5 K-lite is back on Manila’s airwaves after an absence of almost 7 years.

But listeners shouldn’t expect a return to the ‘lite alternative’ format of the station’s heyday.

K-Lite will play pure soft adult contemporary this time with a slight urban flavour.

Special Projects Director Jacob Perez told Asia Radio Today the station would “bridge the gap between mass market stations and niche players”.

K-Lite holds a licence under the call letters DWKX for Pasig City, one of the municipalities that make up Metro Manila.

The station originally launched in 1995.  The K-Lite name stuck until 2007 when it was relaunched as Heart 103.5, then later Max FM and recently Wow FM.

The latest change comes about after the departure of Mr Fu, the jock that the Wow FM brand was built around.

K-lite is currently live but plans to launch fully on August 1 along with the strapline ‘The Hits and Lite Favourites’.

The on air team includes DJ Electric (EJ Alonso), Nikki Viola, Jacob Perez, Mondo Castro and Max Speed (aka Alexander Gotinga).  Station Manager and Programme Director is Alex Gotinga.

K-Lite is owned by Advanced Media Broadcast System along with sister radio brands Jam, Wave, Play and Magic.